Who is Sun Ray for?
Honestly, everyone. The Aussie sun doesn’t discriminate, but if you burn easily, are a kid, or an older adult, you’re even more at risk.
The Australian Skin Cancer Foundation puts it bluntly: “Australia and New Zealand have the world’s highest incidence of melanoma, and it’s the third most common cancer diagnosed here. By age 85, the risk of being diagnosed is 1 in 13 for men and 1 in 21 for women.”
Pretty shocking, right? Wearing UPF clothing is one simple way to help protect yourself from harmful UV rays.
SPF or UPF?
SPF (Sun Protection Factor) measures how long it takes for your skin to start turning red, while UPF measures how much UV radiation actually gets through fabric to reach your skin.
Sunscreen is a solid first line of defence, but let’s be real, it’s easy to miss a spot, it wears off when you sweat or swim, and it expires. UPF clothing? It’s built-in protection, no reapplying needed.
When to wear UPF clothing?
Being sun smart is easy with a bit of planning. When UV levels peak; usually between 10 am and 4 pm, slop on some sunscreen, slip on some UPF gear, slap on a hat and sunnies, and seek the shade when you can. Simple as that!